Fjällräven

A heritage brand with a rich history, Fjällräven is an outdoor clothing and equipment brand committed to making nature more accessible and dedicated to sustainability. During my time at Essen International, I worked with Fjällräven on multiple projects.

Move with nature was the motion concept developed with inspiration from the brand’s core values, moving in harmony with nature. The principles were implemented into motion templates, an effective solution for efficient daily content creation. My work included creating a library of assets and templates which were pre-animated and coded.

Evergreens was a project to visualize and explain Fjällräven materials in their unique way. I was part of the team to develop the concept that shows material connected with nature, that is tactile and scalable. As the lead motion designer, I produced product videos to explain their main materials G1000, wool, and down.

Lastly, I worked internally to visualize a retail concept developed with Essen for Fjällräven.
I produced 3D imagery of the in-store signage highlighting the layout and material.