Nexer

Nexer is a global tech company with strong roots in the Swedish heritage of entrepreneurship and innovation. I was part of the team at Essen International when Sigma IT brought in the agency to create a new name and visual identity to meet their positioning and vision forward. 

I was in charge of developing the 3D imagery for the brand, visualizing Nexer’s laser focus on progress and results. All were featured in a national campaign and a launch film and much more. I was responsible for the motion part of the campaign, including outputs to social media, OOH screens and billboards.

Lastly, I was in charge of developing the brand’s motion identity. Inspired by the forces of nature and technology, the motion principles shaped a brand in movement. The principles applied to all types of motion, from complex animated videos to simpler interaction designs on the web.